Designed and shipped a company-wide business metrics reporting system at The Feed (a high-growth performance nutrition / DTC fulfillment company) that gave leadership the operational visibility required to scale fulfillment into new East Coast regions. The system standardized previously fragmented KPIs across fulfillment, inventory, and demand into a single source of truth.

• Standardized cross-functional KPIs (order throughput, fill rate, regional demand, inventory turnover) into a unified reporting layer built on Python and SQL
• Built leadership-facing dashboards that informed the go/no-go for East Coast warehouse expansion
• Partnered with operations, fulfillment, and engineering to align metric definitions across teams previously using ad-hoc spreadsheets
• Reporting layer is now the canonical operational data source used in weekly leadership reviews